Rihanna changes beauty industry with launch of Fenty

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Fenty Beauty

Briana Greco, Features Editor

Rihanna took the beauty industry by storm this past month after she launched her brand new Fenty Beauty makeup line in Sephora stores across the globe. The singer took a different approach to makeup products as a whole, introducing an inclusive set of shades that will match anyone’s skin type.

It seems Rihanna, by offering 40 different shades, has tapped into a palpable void in the market for more inclusivity in commercially sold beauty products,” per Women’s Magazine.

Most makeup brands have anywhere from five to 20 shades of color for their foundations and concealers, which are makeup products primarily used to create a flawless complexion. By customizing her makeup line to 40 different shades of foundation it allows every skin tone to utilize her brand. Most makeup lines feel as if darker colors do not sell well, and fail to sell them, although Rihanna proved the industry wrong when a handful of her darkest shades immediately sold out.

“There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between,” Rihanna told Women’s Magazine. “There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”

Senior Olivia Osipovitch talked about how having a more fair skin tone makes it harder for her to find a perfect match for foundation.

“Most foundations have one or maybe two lighter foundation colors for fair skin, but most of the time that small selection doesn’t match my skin perfectly,” Osipovitch said. “When I found out about all the light colors in this collection, catering to even people with albinism I couldn’t believe it!”

The wide range of foundation is just a single aspect of the Fenty Beauty Collection. The line also includes shimmer and contour sticks, highlighters and lip products.

According to Billboard, “Fenty Beauty is made by Kendo Brands, Sephora’s indie label that also houses cult brand names like Kat Von D, Marc Jacobs Beauty and now, Fenty Beauty.

Many people also didn’t know the company was named after Rihanna herself, her last name being “Fenty.” Osipovitch discussed how there are so many little aspects to the collection she didn’t notice at first.

“After reading up on this new brand, and how it came about it was so cool to learn all the little personal details Rihanna incorporated with the makeup,” she said. “You could tell she really cares about her line and the way people perceive it.”

Sephora stores, where the collection was launched, are also receiving a huge following for the line so far.

New Hartford Sephora employee Gianna Amerosa stated, “Customers are loving Fenty Beauty! People are now walking in the store and walking straight to the Fenty section and buying multiple products from the collection, when most people go in for one or two products at a time!

This is said to be just the start of her beauty line, being that Rihanna has already released a sneak-peak of the holiday collection for Fenty Beauty.


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