Ben Mehic, Managing News Editor
In terms of putting a ball through a hoop, LeBron James is arguably the greatest to ever do it. Recently, the four-time NBA Most Valuable Player award recipient endorsed democratic presidential candidate, Hillary Clinton. But his political opinion, at least to some Utica College students, doesn’t mean anything.
“Celebrity opinions don’t change my opinion at all. Athletes have one job and it’s to play sports,” freshman Mike Delia said. “Politics isn’t their arena to play in. Even if my favorite celebrities endorsed a politician, it wouldn’t make a difference. Leave the politics to politicians and sports to athletes.”
According to Associate Professor of Government and Politics, Luke Perry, endorsements from highly profiled people can only help candidates in unexceptional ways.
“The endorsement of Hillary Clinton by LeBron James may modestly help turn out two heavily Democratic demographics – young adults and African Americans,” Perry said. “President Obama did exceptionally well with both of these groups in 2008 and 2012. Secretary Clinton is seeking to maintain this support as much as possible.”
Nowadays, there’s a notion that young people would rather watch Kim Kardashian go through a clothing crisis than a presidential debate
As a politically driven student, sophomore Jung Sang doesn’t fit what’s perceived to be the norm amongst his peers.
“For me, as someone who’s learned about politics and endorsements, celebrity endorsements don’t make a huge influence. For those who don’t know much, it matters because people look up to celebrities; that’s the first thing they see on TV,” Sang said. “In entertainment, celebrities are easy to understand. They’re superficial and shallow. These endorsements are shallow in the sense that they do not add to the content nor credibility to the candidate, but they can sway voters.”